Impact of Domain Age on SEO

Posted on: 05-31-2006 Posted in: SEO Techniques Questions

Dear Cricket,

Is it true that if you purchase a domain name for 5 or 10 years or more it will improve your google ranking, rather than paying for 1 year at a time?

Charles Buhrmann, Texas
Texas Programmer

Hi Charles!

It is believed that Google may take how long you have owned a domain into account when determining the trust factor of a website. However, it is important to understand that if this is true, it would still only reflect only one of many factors that determine this.

Although there have been many rumors specifically concerning what you are asking, there does not appear to be any hard evidence that it has an impact either way. Since this is something that website owners could so easily manipulate, I find it unlikely to ever have more than a minimal impact on results.

The best way to improve your placement in the search engine results is to focus on increasing the number of natural incoming links to your website. Spend your time focusing on giving your visitors solid quality content and you will see this start to happen automatically.

I WILL DEFINITELY SEE YOU AT THE TOP!

J. Cricket Walker