Ask Cricket

Hi Cricket!

Content Management Systems are increasing in popularity by quantum leaps. Because they are driven by php there seem to be serious SEO considerations and/or consequences. Are you going to be addressing this issue in your classes?

Do you know if Google is planning to adjust its spider bot code to be able to index CMS sites? I’m sure they must see the handwriting on the wall as more and more hosting companies add CMS applications as part of their hosting packages.

Am I seeing a looming problem? Or is this a ‘not to worry’ issue?
 

Oregon Sue, Oregon
Living on Oregon’s Wilder Side

Hi Sue!

People tend to over complicate things without realizing it. The techniques used to build a quality website that will do well in the search engine results are identical, regardless of the type of site that we are designing. The only thing that changes is HOW we implement those techniques. Most of the time it is simply a matter of digging under the hood to find the code that give the output you are looking for. Once you have the code producing the results you need, simply follow standard methods of ethical search engine optimization.

When you are looking at a Content Management System (CMS) you will do the same things that you have done to make your WordPress blog search engine friendly, such as using mod_rewrites to create search engine friendly URLs. You are still going to create keyword rich titles that people will search for. Again, you may have to play in the code to get the output you are looking for with titles, to prevent every title starting with the name of your blog. Follow that up with solid content and relevant incoming links.

Edit: June 7, 2007

As with all sites though, you do want to make sure that you are not creating duplicate content without realizing it.

Understand your content management system: Make sure you’re familiar with how content is displayed on your web site. Blogs, forums, and related systems often show the same content in multiple formats. For example, a blog entry may appear on the home page of a blog, in an archive page, and in a page of other entries with the same label. Google Support

I WILL DEFINITELY SEE YOU AT THE TOP!

Ask Cricket Small Business Marketing Consultant and SEO Training Specialist
Copyright © 2006 J. Walker of GNC Web Creations All Rights Reserved

This entry was posted on Tuesday, March 7th, 2006 at 5:23 pm and is filed under SEO Techniques Questions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.