Impact of Font Size on SEO

Posted on: 06-5-2006 Posted in: SEO Techniques Questions

Dear Cricket,

I know that some fonts are better to use than others simply because they display correctly on more computers, but I was wondering if the size of the type I use in my product descriptions has any impact on SEO . I personally like larger type (I do wear reading glasses) and think others might also, but I see that many popular (high-ranking) sites commonly have typeface that is quite small. Does larger type make the information seem more important, of course, I’m not talking about any of the heading tags.

Thank you,

Cluny Grey, Arkansas
Cluny Grey Jewelry

Hi Cluny!

Within reason, I don’t believe the size of your font will have an impact on your search engine optimization efforts. In fact, usability guidelines really recommend that this be within the control of your visitors. As long as you are not using the super tiny font that spammers might use to hide text on a page, this should not be a major concern.

Hypertext-Matching Analysis: Google’s search engine also analyzes page content. However, instead of simply scanning for page-based text (which can be manipulated by site publishers through meta-tags), Google’s technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word. Google also analyzes the content of neighboring web pages to ensure the results returned are the most relevant to a user’s query. Google Technology

As long as you are designing pages in the manner that is best for your visitors, these things just all work together naturally.

I WILL DEFINITELY SEE YOU AT THE TOP!

J. Cricket Walker